Nespresso Talents was born out of a desire to translate the prestige and unattainability of the Cannes Film Festival, of which Nespresso is an official partner, into an approachable and natively millennial brand experience. And so the world’s premiere vertical film contest was launched, celebrating a new era in craft and film popularised by social media channels like Instagram, Snapchat and TikTok.
Nespresso Talents is a global celebration of creative filmmaking which challenges creators around the world to test their creativity with stories told through vertical short films.
As a long time patron of the arts and creative endeavours, this project aims to build brand affinity amongst the creative community and foster young creative talent whilst engaging a primarily millennial audience and attracting younger consumers to the brand.
Additionally, with more people drinking coffee from home during the pandemic and external pressure on Nestlé to provide a more sustainable coffee solution – Nespresso has committed to achieving carbon neutrality by the end of 2022 and looks to drive change in the area of sustainability with this project.
We’re proud to partner with Nespresso for Nespresso Talents, having operated the 5th and 6th editions in 2020 and 2021.
Through our creative platform and global network of filmmakers, and in conjunction with Nespresso, we invite filmmakers around the world to submit 2-3 minute, vertical films within the set theme. The entire project is operated through the platform, handling the brief, registrations, release forms, submissions and moderation, through to the judging phase.
42 jury members take part in judging local competitions for Nespresso’s key regions, and three overall winners are selected by an all-star international jury. Winners receive awards from a pool of €50,000 and the three international winners also receive an invitation to the Cannes Film Festival and a mentoring session with cinema experts.
By enabling Nespresso to secure credible, quality creative films from professional filmmakers around the world, the 2020 and 2021 editions of Nespresso Talents have exceeded all targets.
The 2021 edition received almost 1000 submissions, a 25% increase vs the 2020 edition and 161% increase vs 2019 (operated by a different partner).
